Top Factors for SEO Local Business Optimization
SEO Local Business Optimization
- Approximately 3 billion search queries contain local terms every month. (Source: comScore)
- 70% of online searchers will use local search to find offline businesses. (Source: Kelsey Group)
- 30% of Google searches are for local information. (Source: Google)
If you’ve got a Local Business, you may be tempted to induce it listed on each local business directory and review the network out there. And whereas that may seem to be an excellent plan initially, chances are high that you may either pay plenty of your time or plenty of cash on a wasted effort as a number of those sites garner very little or no traffic for businesses in specific industries.
Here are 10 steps to register your business on Google My Profile for maximum results from local SEO.
Google My Profile page:
If your business doesn’t register on the Google My Profile page then, first of all, create a presence on the site.
Use content on your site targeting specific and localized keywords.
Use Keywords and content which target the geographical search keywords as it will bring new opportunities to SERP (search engine results pages).
Optimize On-Page SEO Elements
Use your geographical keywords on On-page SEO elements like URL, Title, keywords, h1-h5, alt tags, etc.
Appear in Local Directories
Create a presence on local directories as these directories help people to find your business in their location.
Target long tail Keyword variation
Try to use long tail keywords for this you can take the help of the Google Keyword Planner Tool.
Tell People about your Location
Add your business name, location, and contact details like phone number, address, email, etc. on the website.
Localize your Social Media
These days social media plays a vital role in creating engagement so use the social media platform to describe your Business location. Give your business proper details about the landmark. Share nearby famous public places.
77% of online shoppers use reviews to make a purchasing decision (source: Hubspot).
So if somebody wants to view the feedback about your product or services then show them your potential on online review sites.
Have Location Pages
If your business has multiple branches in different locations or if you are a franchise, it’s very important to tell users that you have multiple locations. So for telling people about your location One way can be is to have a unique page for each location.
As local search and mobile searches go together so make sure that your website is properly mobile optimized. People usually search for their location, mobile, and contact details through mobile.