App Store Optimization Services
App store optimization (ASO) is the process of optimizing a mobile application so as to have higher chances of appearing on the top visible list. Featuring on app stores, your business apps will stand a better chance of getting noticed by potential customers. Since mobile apps for everything has become an integral part of our lives, and its ever-increasing demand raises the bar high for businesses to sustain and fulfill their customer’s needs and services. Our client-centric approaches are the key to our unparalleled success. While offering our services such as ASO, we have nothing but our clients’ satisfaction in mind.
Get in touch with eMarket Agency, for your App Store optimization solutions!
Our Approach to App Store Optimization
We do our research well – our ASO strategy is based on understanding the customers, the competitive landscape, and the utility of your app.
The most important part of ASO, the App name or title, needs to be a balance between uniqueness, branding, and relevant keywords that drive search results. We recommend short titles, followed by a dash or vertical bar and select keywords for description.
The most important factor in app rankings is the volume and quality of reviews and ratings - encourage ratings and reviews from happy customers, either through prompts or incentives. We help analyze your existing reviews, increase the volume of positive-sentiment ratings, and leverage feedback to improve ASO.
First impressions matter, and so does your app logo! An attention-grabbing logo in bright colors, unique shape and/or simple imagery is a key part of your app’s branding. For e.g, take Instagram’s logo - it’s bright, it’s descriptive, and is easily recognizable.
Including screenshots and videos allow potential users to visualize your app and will drive downloads. Highlight the best parts of your app, its most popular pages, and its key features - this is your window display to the world! We love the screenshots that Snapchat has used - they accurately depict all that the app can do.
Publisher name and reputation also drives app searchability - choose a publisher name that describes the types of apps you create succinctly. For example, the classic Angry Birds game is published by Rovio Entertainment.
In the iOS App Store, you can pick a primary and secondary category for your app while in the Google Play Store, you can only pick one. Choosing a relevant category is extremely important to success - your app’s best fit, user mindset, and competitor categories are all valid considerations.
Post download, app engagement, and retention are the next challenges to work on - a high-quality app is only the first step. Introducing incentivization, adding personalization, asking and acting on user feedback, as well as frequent updates to the app will be valued additions to the lifecycle of the app.
Why Choose eMarket Agency as App Store Optimization Company?
eMarket Agency; we work hard towards offering actionable insights through effective app marketing. We work with clients across industry verticals, thus having an idea about each of their requirements. As a Mobile App Store and App Search Optimization involve two important strategies and techniques. We take time to analyze the exact marketing needs of clients.